mission statement
Brixton is a lively urban neighborhood of London known for its Afro-Carribean heritage, and vibrance in food, music and culture. This small brand exercise explores a new approach to branding for the neighborhood - inspired by its iconic street art and shipping container pop ups. It plays on the long-standing strengths of the area but markets to younger people who may not have discovered all it has to offer. The identity uses bright colors, custom graffiti inspired lettering, and geometric shapes inspired by patterns and flags.
