ism brand system (conceptual)

BRAND SYSTEM | GRAPHIC DESIGN

Project description

Rebrand for seaport museum on the Delaware River.

mission statement

The Independence Seaport museum is a multi-dimensional museum focusing on education and exploration of the historic seaport and river. It is home to two historic naval ships and hosts programs for kids and adults alike to get involved. This rebrand takes a more modern approach- employing shapes derived from nautical flags (initials ISM.)

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Full presentation on LinkedIn!

This project was heavily inspired by maritime flags and symbols, and aimed to create a modern, bold and flexible brand for the institution. The Independence Seaport museum has many diverse ventures, including historical lessons and tours, programming for kids and adults, and general river education and activities. This brand is flexible and suitable to all reaches of the Museum's scope,and bold enough to create memorable and eye catching visuals.

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